80% of success is good communication.
Head of Motor Sports & Special Projects
Toyota & Lexus- Al Abdulghani Motors
Head of Motor Sports & Special Projects
Toyota & Lexus- Al Abdulghani Motors
Having attained Dealer Principle certification by the Audi Academy and reaching the role of Brand Manager in multinational automotive companies with a certification in MBA Marketing; Firas is in constant pursuit to develop him-self with-in the local & international markets. His current position as the head of Motor Sports & Special Projects for Toyota & Lexus Qatar along with his consultancy background in Japan allowed him to sharpen his Sales, Marketing and Motor Sports perspective & nurture his automotive experience.
His direct involvement in Retail Sales, Used Cars , CRM and Marketing provided Firas with the leverage needed to grow & pursue further positions of this nature. Being directly involved in developing & guiding the overall brand strategy, sales & financial objectives of the company set him apart from others with-in the same domain. His exceptional communication skills and superb managerial capabilities make him an admired individual with-in the automotive region.
His direct involvement in Mobility as a Service (MAAS) initiatives in Qatar pertaining to the global transformation objectives of Toyota Motor Corporation from an automotive company to a mobility company is his primary focus. Other responsibilities include leading the customer journey initiatives for both brands and identifying "Best in Town" programs related to TBP training & the development of the kaizen culture. Firas is always keen on pursuing corporate growth by developing, organizing & setting up the functional departments of the business & ensuring corporate standards are fully established & met. Currently representing the company abroad & managing a dynamic workforce.
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Lexus LX 2022 Launch Eve
Lexus LC500 2021 Convertible Debut
Lexus IS 2021 Debut
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Official launch of Sakura lounge by Lexus
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The 2019 Lexus UX launch
The all new 2019 Lexus ES launch
The all new 2018 Lexus LS launch
Check out this great video
Check out this great video
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The first digital online launch in Qatar
Toyota interview with All & About
Official launch of the all new Toyota Supra
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