Head of Motor Sports
Al Abdulghani Motors - Toyota GR
Having attained Dealer Principle certification by the Audi Academy and reaching the role of Brand Manager in multinational automotive companies with a certification in MBA Marketing; Firas is in constant pursuit to develop him-self with-in the local & international markets. His current position as the head of Motor Sports & Special Projects for Toyota & Lexus Qatar along with his consultancy background in Japan allowed him to sharpen his Sales, Marketing and Motor Sports perspective & nurture his automotive experience.
His direct involvement in Retail Sales, Used Cars , CRM and Marketing provided Firas with the leverage needed to grow & pursue further positions of this nature. Being directly involved in developing & guiding the overall brand strategy, sales & marketing objectives of the company set him apart from others with-in the same domain. His exceptional communication skills and superb managerial capabilities make him an admired individual with-in the automotive region.
His direct involvement in Mobility as a Service (MAAS) initiatives in Qatar pertaining to the global transformation objectives of Toyota Motor Corporation from an automotive company to a mobility company was his primary focus. Other responsibilities included leading the customer journey initiatives for both brands and identifying "Best in Town" programs related to TBP training & the development of the kaizen culture. Firas is always keen on pursuing corporate growth by developing, organizing & setting up the functional departments of the business & ensuring corporate standards are fully established & met. Currently setting up the Motorsports division of the company and managing a dynamic content creation team.
Lexus RX 2023 Launch Event
Lexus LX 2022 Launch Eve
Lexus LC500 2021 Convertible Debut
Lexus IS 2021 Debut
Official launch of Sakura lounge by Lexus
Cook & Taste with Nobu
The 2019 Lexus UX launch
The all new 2019 Lexus ES launch
The all new 2018 Lexus LS launch
Check out this great video
Check out this great video
Check out this great video
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The first digital online launch in Qatar
Official launch of the all new Toyota Supra
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